Answering on mobile so apologies if I’m being short, but the Tigers are crushing the Texans and I have some spare time to chat!
The fight is not over, I am definitely trying my best as I really think this would be an amazing aux switch and really help us be differentiated.
I’m trying to put the story together for investors that it’s worth sacrificing margin. It’s an uphill battle, but I’m working on it!
Possibly. I’ll reply more to this and @PJF’s comment. It’s a good idea, I’m just not sure how low we can get costs.
Yes, this is definitely the argument for an aux switch in general. Even if we have to forego the LED bar, at least we would be able to no have to tell customers to buy a separate brand. At the same time, seeing the cost of the non-LED switch, HomeSeer/GE/Honeywell are making a killing on them. Upwards of 70% margins (dayummmm).
Agree - I’m talking to an importer this Thurs, so I should have an answer then. Another option is manufacturing in Taiwan which may help (labor is higher, but there’s no tariff).
This is an excellent point. Thank you!
Agree - it’s pushing 52 weeks right now which is insane. We’re definitely trying to consider an aux switch which works with both the Red and Blue series and if we can’t, we’ll absolutely come out with a Z-Wave version as that business is not going anywhere any time soon. Lots of demand from very large companies.
I definitely understand this point. Selfishly we’d rather make money than give it to our competitors. In addition, we have a lot of B2B potential and it’s hard to say, “you can buy our switches, but if you want an aux switch, you’ll have to by [competition]”. But yes, it wouldn’t be different at all from HomeSeer/GE/Honeywell. We’ll get the price down for sure, which should help a bit to differentiate.
This is an excellent question and exactly the exercise we went through when working on this.
So, we came to two conclusions:
- If we need an LED bar, it’s still going to need some, “smarts” to work properly (sync with smart switch and/or show notifications).
- If no LED bar, it will cost significantly less.