Can light strip be programmed?

I have the light strip and know how to set it to a color or one of the pixel effects using Hubitat. As the pixels can be individually address is there any way I can create my own custom pattern in Hubitat with Rule Machine or one of their apps or does this require real programming, if possible at all?

Unfortunately the effects have to be done in firmware. You could do something via scenes but update rate would be limited

Thanks. That was what I was afraid of.