I wanted to give a quick update on our roadmap. We’ve grown a lot over the past couple of years and are entering into a new and exciting phase both with our own company, but with the industry as a whole. We started off with some huge ambitions to create an entire ecosystem of products under the principle of, “if you want to do something right, you have to do it yourself”, which sounded like a great idea, but in the end, it spread us very thin from a resources and branding standpoint that we ultimately changed our strategy and who we are as a company (for the better).
We learned quickly that it takes a ton of money to create new products (around $100k per SKU) and we have to be very careful of what we launch as if it goes south, that’s a lot of R&D wasted and sometimes it’s hard to recover financially… especially mid-pandemic:
(Sorry, I had to).
Since our brand is all about innovation, we have to spend money on R&D as we don’t want to take a white-label product and make it our own, we’d rather develop something that’s ours and is unique to us.
Anyway, we’ve had many discussions with investors and they’ve all said the same thing. Pick an area where you’re good at, stabilize and then move outward into other areas if it still makes sense. For us, that’s lighting.
Our Roadmap moving forward will be focused on lighting (switches and bulbs). If a white-label opportunity makes sense, you may see those pop up (sensors), but outside of that, we will be focused on lighting only. Taking this a step further, you’ll see us focusing on two distinct areas within lighting: Mass Market and Tech Enthusiasts/Security. We’ve chosen ZigBee/Matter to target the Mass Market as we believe that is the future right now, whereas we’ll continue to create Z-Wave products for the Tech Enthusiasts and security companies.
Below you’ll find our product roadmap. Of course, if there’s any suggestions, we’d love to hear it!
Click on the various drop-downs to see the roadmaps. Sorry, it was getting really long, so I made it look a little cleaner!
2021 Roadmap - Detailed
Z-Wave
Please see below for the various Z-Wave projects for 2021. It’s a limited lineup as we need to work through some negotiations with our current Z-Wave manufacturer.
5-Button Switch: Project Limitless
This is a 5-Button switch where the bottom two buttons control a physical load (but can also be used for scenes) and the top three buttons are used for scene control only (ie: virtual loads).
Status: Open for Pre-Order
Project Page: Limitless Community Page
Product Page: 5-Button In-Wall Switch
ZigBee/Matter
Please see below for the various ZigBee/Matter projects for 2021. We’re excited to kick these off and have them ready for the official launch of Matter. For more information about Matter, check out the, “Build With Matter” page: https://buildwithmatter.com/
2-1 Switch (Dimmer + On/Off): Project New Horizon
Not only is this the first of its kind from a switch standpoint (switch can either be an On/Off or a Dimmer), but it’s one of the first Matter switches being developed, making it some true innovation. This will be the flagship of our Gen 3 switches and is affectionately known as the, “Maycock Signature Series” since it was Eric M’s idea to combine the On/Off & Dimmer.
Status: In Development
Project Page: New Horizon Community Page
Product Page: TBD
Auxiliary Switch: Project Golden Rule
The time has come… an auxiliary switch that matches your primary switch.
Status: In Development
Project Page: Golden Rule Community Page
Product Page: TBD
Fan Switch: Project Zephyr
A dedicated fan switch.
Status: In Development
Project Page: Zephyr Community Page
Product Page: TBD
Here are the overview charts for reference: