So when you see the red, green, blue, the switch is rebooting.
If I understand correctly, you have the switch in the Smart Bulb Mode, which will insure that the bulb is fully powered, which you want.
It’s not clear to me what HA automation you are trying to trigger. It sounds like you are setting the illumination level. Make sure that you are addressing the bulbs and not the switch. You shouldn’t be telling the switch to go to 55%, you should be telling the bulbs to go to 55%.